About Automate

Our Mission

At Automate, our mission is to bring transparency, efficiency, and trust to the car repair industry. We believe that caring for your car should be as simple and reliable as ordering a ride or booking a hotel.

We are building the digital infrastructure that connects vehicle owners with high-quality, verified workshops, streamlining the entire experience from booking to payment.

Our Vision

We envision a future where the automotive aftermarket is fully digitized, data-driven, and customer-centric. A world where "car trouble" is no longer a source of stress, but a seamlessly managed part of vehicle ownership.

Why We Built This

The traditional car repair experience is broken. It's often characterized by opaque pricing, lack of communication, and a lack of trust. Vehicle owners struggle to find reliable mechanics, while quality workshops struggle to stand out and manage their operations efficiently.

Automate bridges this gap. We empower car owners with information and choice, and we empower workshops with the digital tools they need to grow and succeed in a modern economy.

Our Roots

Automate was founded by industry veterans with deep roots in the Automotive and Automotive Aftermarket sectors. Our team brings decades of combined global experience, working with some of the world's leading automotive brands.

We combine this global expertise with profound local insights into the unique needs and dynamics of the UAE market. We understand the specific challenges faced by drivers and garage owners in the region, and we have tailored our solution to meet those needs precisely.

Join Our Journey

Whether you are a car owner looking for a reliable mechanic or a workshop owner looking to modernize your business, we invite you to join us on this journey to transform the automotive landscape.